Your Brand. Our Packaging.

The overall strategy behind the campaign was to effectively showcase the diverse range of packaging solutions offered by Fortis. The client expressed a clear desire for something more visually compelling that would help them stand out prominently from their competition in a new LinkedIn display ads campaign.

While the existing website for Fortis featured images of the various products they currently package, it unfortunately lacked a significant and cohesive brand presence that could resonate with visitors. My creative concept involved dressing each of their packaging products in a distinctive Fortis branding style, resulting in engaging and visually appealing displays.

To encapsulate my ideas, I presented the tagline “Your Brand. Our Packaging.” in my conceptual deck. The agency quickly embraced this concept, recognizing its potential for impactful use in the upcoming campaign.

Art Direction | Digital Retouching | Copywriting | Production | Animation