ROBERT D. KARNS
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Scion xB Relaunch

SCION xB 
CAMPAIGN INTEGRATION
PRINT, INTERACTIVE, STREET PROMOTION

Project Summary_
Relaunch of the Scion xB. The cars were created to fit into the website. I co-art directed photoshoot. with lead designer to create the look and feel of the xB. This became the standard for Scion’s 2008 xB Campaign and Guidelines. I collaborated on the designs with the team to create unique designs that looked real to live in different worlds on the Launch site.