SCION xB CAMPAIGN INTEGRATION PRINT, INTERACTIVE, STREET PROMOTION
Project Summary_ Relaunch of the Scion xB. The cars were created to fit into the website. I co-art directed photoshoot. with lead designer to create the look and feel of the xB. This became the standard for Scion’s 2008 xB Campaign and Guidelines. I collaborated on the designs with the team to create unique designs that looked real to live in different worlds on the Launch site.