ROBERT D. KARNS
2006_july_billboard_03.JPG

Scion Mod Brand

SCION MODIFIED CASE STUDY : CAMPAIGN INTEGRATION
PRINT, INTERACTIVE, GUERILLA

Agency: ATTIK, SF

Project Summary_
Transformed standard Scion cars into modified cars using 3rd party mod parts and rims from other mod cars shot by client. I designed and chop-shopped body kits, graphics and paint jobs as well as working with the design team to implement their graphics. From this we made a scratch off campaign for both magazine and wild postings. Another extension of the creative was the custom ads for each mod car. We created highly stylized ads for each creation. I worked with 6 different designers and made all ads fit within the same look and feel. Halloween car was needed for ad, I designed the batwing for the xA mod. All Cars are still used on the Scion website.