ROBERT D. KARNS
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Scion xD Launch

SCION xD LAUNCH CASE STUDY : CAMPAIGN INTEGRATION
PRINT, INTERACTIVE, GUERILLA POSTINGS, COMIC BOOK

Project Summary_
Concept for the Launch of the xD was created by the ATTIK Team. Along with the Design Ad Team we came up with process to keep the look consitent. Shooting many assets and determining shadows and
color to keep through out the campaign for both deviant illustrations/backgrounds and xD imagery. Photographing and collecting assets shot by the lead designer and myself. I built, painted and texturized all the imagery/backgrounds to be utilized throughout the whole print and interactive media. We were given free control to make it happen for everything. A comic book was also digitally painted and managed by the team and myself. A process was implemented and completed to go out on a tight deadline.

Agency: ATTIK, SF