ROBERT D. KARNS
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Scion Guidelines

SCION 2007 BRAND GUIDELINES
Project Summary_
The Lead Designer and myself worked up a look and feel for the guidelines with the Creative director that we got approval for and later implemented in the photoshoot. We art directed and retouched on set. These images set the tone for the Brand that would apply to all Scion models for the years campaign. The guidelines consisted of Ad, Beauty imagery that I retouched and colorized.

Agency: ATTIK, SF
Photographer: Jeff Li