ROBERT D. KARNS

Scion xB Relaunch

Scion xB Relaunch

SCION xB
CAMPAIGN INTEGRATION
PRINT, INTERACTIVE, STREET PROMOTION

Project Summary_
Relaunch of the Scion xB. The cars were created to fit into the website. I co-art directed photoshoot. with lead designer to create the look and feel of the xB. This became the standard for Scion's 2008 xB Campaign and Guidelines. Collaborated on the designs with the team to create unique designs that looked real to live in different worlds on the Launch site.

Agency: ATTIK, SF
Photo Art Direction, Compositing, retouching