ROBERT D. KARNS
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Lexus ISF Launch

LEXUS ISF LAUNCH CAMPAIGN-
Objective: General retouching and beautification of Hero image front 3/4 hero shot and other imagery
on black with reflection. Adding and retouching CGI rims on all imagery;correcting center logo.
Project: Collaborating with design team on to stylize the imagery and elements for the print and interactive launch. Worked with 3D artist in-house to unify style for both photo and 3D imagery. Adding flames and creating ground texture for launch ad. Stylization, lighting to cross over to imagery and motion

Agency: ATTIK, SF
Photographer: Jeff Li