Audi Smart Test Drive
How to bring the consumer into a dealership in a new way. I had an idea of bringing the dealership to the people, to the streets. A new way to test drive and Audi and use the intense technology no one has time to learn before they shoos to buy an Audi. An added benefit of spending more time looking at the an Audi without the hassle of sales people. A test drive using the amazing technology from Audi without having to go to a dealership and test drive for a limited time.
Using your mobile device and LEAP technology. Experiencing the test drive in a whole new way. Rich media campaign to have a test drive on the pop ups and full functionality driving to the Audi USA website.